Beatfulness is a health/fitness/music app created by Benjamin Araque that aids in daily meditation, and is available at the iTunes store. Beatfulness aids consumers in daily meditation through the use of binaural beats combined with visuals to help the listener reach deep states of relaxation. Depending on how focused the listener is on relaxing, binaural beats and isochronic tone builders combined with the proper visuals have the ability to tune your brain to the mood you desire. The theory behind binaural beats is that if you apply slightly different frequency sine waves to each ear, a similar beating effect is imitated in brain waves as well. Eventually, the listeners mind will naturally synchronize with the beat frequency. According to a survey conducted by www.mobbo.com, 29% of Beatfulness users are between the ages of 25-34, 26% are ages 18-24, 22% are ages 35-44, and the last 22% of users are 45 or older. Interestingly enough, the survey results also show 53% of users are female, and 74% of users utilize this app strictly on their mobile device.
I found the style and layout of the app to be tastefully artistic in a minimalist fashion. The small chunky square window for the app presents a sacred geometric mandala design posted 2-dimensionally on a blank white backdrop. The minimalist style is extremely helpful to the user for navigating the app, making every kind of meditation totally laid out for no-fuss finds. Each category has its own custom mandala pattern associated with it, yet again making the app clearly accessible. While the app does offer a simple and direct aesthetic, it is also quite bare regarding personalization of each respective mediation experience. While the minimalism makes it easy to locate different meditation options, personalization does not go beyond the ordering of meditation topics. There does not seem to be a way to customize each categories actual music, though it is assumed the app creators have already picked the ideal music and visual combination for each meditation experience.
Once you open the app, the interface experience begins with a small geometric mandala twirling for a few seconds until the main menu of meditation opens. The categories of meditation are ordered by the amount of Hz the music has, in this respective order:
Deep Sleep (432 Hz)
Third Eye Activation (432 Hz)
DNA Healing (432 Hz)
Chakra Healing (432 Hz)
Study (528 Hz)
Chakra Activation (528 Hz)
Healing Sounds (528 Hz)
Pineal Gland Activation (528 Hz)
Learning and Memory (528 Hz)
Concentration (648 Hz)
Focus and Creativity (648 Hz)
Lucid Dreaming (648 Hz)
Kundalini Activation (741 Hz)
Confidence (963 Hz)
Deep Relaxation (963 Hz)
Astral Projection (963 Hz)
The experience is navigated based on what kind of meditation experience the listener is preferring. Personally, I am an avid user of this app and I only use the Deep Sleep and Study options, however the app offers a plethora of categories to aid a listener in having the most relevant experience possible.
Instead of discussing societal impacts of this application, I believe it to be more relevant to talk about the medical benefits of this app first and foremost. Hypnosis and meditation have proven to be widely accepted practices among those who lead the Holistic medicine world; the amount of options for meditation, on the Beatfulness app specifically, offer natural treatment for psychological impairments such as but not limited to insomnia, anxiety, depression, ADHD/ADD, Alzheimer’s, dementia, and mania disorders. In certain cases, hypnosis and meditation can replace a prescription from a pharmacy in treating a psychological disorder. The Beatfulness app can often times prevent psychological disorders from manifesting physically. Unfortunately, meditation does require intense focus from the listener in order for the binaural beats to be effective. Once the listener can master the art of focusing on relaxing, the benefits from Beatfulness are unmeasurable.
I found this app to be unique in a way that it offers a wide range of meditation episodes; there is a topic that almost anyone can benefit from. This app is unique due to how it effects the human brain. Television shows, movies, websites, and even other apps in today’s society tend to only effect a viewer for a limited amount of time. This app is different in a way that the benefits from meditation can build on themselves and overflow into other aspects of one’s life. This app also has the ability to treat and cure psychological disorders, through scientifically measured binaural beats, special music, and mellow visuals. The only catalyst in this equation is the listener’s ability to focus, which ultimately determines how effective the app is on an individual level. Perhaps an improvement in science regarding hypnosis tactics can help listeners who are not able to focus initially with ease. One notable thought is the age range that this app appeals to. There are virtually no users under the age of 18, leaving this app with a limited audience as opposed to appealing to all age groups on life.
In conclusion, the Beatfulness app created by Benjamin Araque has a high quality aesthetic appeal. The app has diversity, is easy to navigate, and generates no stress to use. I believe Beatfulness opens new doors for the application world in a way of being medically relevant. This app goes beyond social media, beyond music playlists, and beyond the limited arsenal of video games that we keep on our phones. This app offers benefits, even when the app is not in use. I look forward to seeing more apps adopt this idea of being medically relevant (and expansions in scientific hypnosis) in the near future!